Ultimate Guidebook

The Secrets of Resilient Entrepreneurs

 

The ultimate entrepreneurial guidebook for navigating the start-up process, from pitching with power to coping with competition. Inspiring stories from respected entrepreneurs, intended to lift up anyone determined to keep pushing forward.

“This book shares valuable lessons for entrepreneurs and those in the business world. It is an easy, quick, conversational read that keeps the tone honest for readers. I found myself genuinely engaged throughout. A lot of founders don’t talk about failure and I think the honesty found among the founders in this book is commendable and will really help entrepreneurs.” (Alexandra Wilkis Wilson, Co- Founder of Gilt and GLAMSQUAD)

 

Read Chapter One Now

You are seconds away from diving into Chapter 1 of Startups and Downs. Fill out the short form below and click download.

About The Author

Mona Bijoor is a partner at King Circle Capital LLC, an investment firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers.

A graduate of the University of Pennsylvania with an MBA from the Wharton School of Business, Mona lives in Brooklyn with her husband and two daughters. She is a frequent contributor to TechCrunch, Entrepreneur, and HuffPost.

About The Book

Start-Ups and Downs: The Secrets of Resilient Entrepreneurs shares the wisdom of one entrepreneur who successfully disrupted an entire industry but felt as if she wasn’t always mentally prepared for what came next.

Mona Bijoor has created a guidebook for navigating the process, from pitching with power to coping with competition, with inspiring stories from 10 respected entrepreneurs including Nat Turner, co-founder and CEO of Flatiron Health; Courtney Nichols Gould, founder and co-CEO of SmartyPants Vitamins; and Stephen Kuhl, co-founder and CEO of Burrow, intended to lift up anyone determined to keep pushing forward. This book is about resilience. How do the best entrepreneurs think about failure—as it’s happening and in hindsight—and ultimately win.

5 New Years Resolutions Every Entrepreneur Should Make

5 New Years Resolutions Every Entrepreneur Should Make by Mona Bijoor For me, the end of the year is filled with lots of reflection. I like to pull up the list of resolutions I’ve made for the year and figure out whether I still have time left to accomplish them....

7 Steps for Building a Financial Plan for the Future

7 Steps for Building a Financial Plan for the FutureEvery September, I begin the financial planning process for both my business and my household for the upcoming year.Most people don’t think they have the time to do this (or don’t feel it’s important),...

How to Fix How We See Self-Care

How to Fix How We See Self-CareIt's not about the latest indulgence. It is a necessity, and should be part of everyone’sdaily discipline.By Mona BijoorNot so long ago, the idea of self-care was simple: It was about the things you did foryourself to stay...

Startups and Downs: Book Tour Learnings

Startups and Downs: Book Tour LearningsOver the last couple weeks, my book tour has taken me across the country — NYU Stern, UCLA Anderson, Business Rockstars, Springboard, Techstars and the Penn Club. During conversations about Startups and Downs with...

As A Founder Who Stepped Down – My Advice to WeWork

As A Founder Who Stepped Down – My Advice to WeWorkFor a long time, most conversations about Elon Musk, Mark Zuckerberg, or Jeff Bezos were about how smart, amazing, and innovative they were as company founders. But cut to 2019, and the talk has shifted...

Reviews:

  • Startups and Downs has universal appeal to any entrepreneur looking to develop the mental strength and agility to be successful. Through her uniquely candid approach to sharing the stories of fellow relevant founders, Mona provides strategic insight into navigating the true roller coaster ride of entrepreneurship. (Meghan Cross Breeden, Partner, Amplifyher Ventures)

  • Mona Bijoor provides a useful guide to survive the rollercoaster that is startup life. By having a purpose-driven mindset and by learning from those entrepreneurs who have faced many of the common challenges, Founders can successfully accelerate their business models with this book. (Pialy Aditya, CSO, Republic)

  •  

    Those entrepreneurs who come out on top leverage superhuman mental agility, immense resilience, and incredible resolve to combat constant waves of anxiety. They’re also constantly seeking tactical guidance for execution. Mona, a successful entrepreneur herself, not only presents viable options to the daily operating challenges, but also asks the insightful questions one hadn't thought of to begin with. Useful perspective is hard to come by. As an operator and investor, I’ll be re-reading Startups And Downs again and again. (Julie Zhang, Senior Associate, Betaworks)

  • Startups and Downs is a must read for anyone thinking about, running or recovering from a startup. You'll learn how to handle the challenges, and most importantly learn that everyone experiences challenges, no matter how #blessed their companies look from the outside. (Sarah Kunst, Managing Director, Cleo Capital)

  • This book provides anyone in the startup world with valuable guidance on how to build mental strength to overcome any challenge—big or small. There are several detailed examples on problems that founders commonly face and specific techniques on how to mentally move past these issues quickly and regain momentum. (Rachel Wexler, Angel Investor and Co-Founder of Black Iris)

  • Startups and Downs teaches you to be true to yourself, your objectives, and relentlessly passionate. These concepts are brought forward with many relatable examples. Tips on how to focus on your own physical & mental wellness is super helpful to all those who work in a fast paced environment. (Spencer Ware, Director, Alix Partners)

  • Startups and Downs should be read by any serious entrepreneur in the startup world—and really anyone who is focused on excelling at work. As an entrepreneur, having the right mindset is more than half the battle. The combination of Mona's personal experience, sage advice, and real-world examples shifts your mindset to build the next big business (Sutian Dong, Venture Partner at Female Founders Fund)

  • Startups and Downs is a must-read for entrepreneurs in their startup journey. Key startup lessons come to life through the honest and open stories of the author’s own startup journey, both the good and the bad. Interviews with other founders in various stages of their companies help punctuate each theme in the book. (Sapna Shah, Principal, Red Giraffe Advisors)

  • This book shares valuable lessons for entrepreneurs and those in the business world. It is an easy, quick, conversational read that keeps the tone honest for readers. I found myself genuinely engaged throughout. A lot of founders don't talk about failure and I think the honesty found among the founders in this book is commendable and will really help entrepreneurs. (Alexandra Wilkis Wilson, Co- Founder of Gilt and GLAMSQUAD)