Mona Bijoor | Startups

Ultimate Guidebook

The Secrets of Resilient Entrepreneurs

About

The ultimate entrepreneurial guidebook for navigating the start-up process, from pitching with power to coping with competition. Inspiring stories from respected entrepreneurs, intended to lift up anyone determined to keep pushing forward.

“This book shares valuable lessons for entrepreneurs and those in the business world. It is an easy, quick, conversational read that keeps the tone honest for readers. I found myself genuinely engaged throughout. A lot of founders don’t talk about failure and I think the honesty found among the founders in this book is commendable and will really help entrepreneurs.” (Alexandra Wilkis Wilson, Co- Founder of Gilt and GLAMSQUAD).

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About The Author

Mona has a demonstrated history of building online marketplaces across the consumer and luxury good industries. She founded JOOR, the largest online global B2B marketplace for wholesale buying, directly connecting brands and retailers. Mona is also the founder of Sol TV, a platform for emotional wellness and mental health creators. Mona is partner at the investment and advisory firm Kings Circle Capital, where she invests in online marketplaces, digital assets, and real estate.

In addition, she’s the Amazon best-selling author of Startups and Downs: The Secrets of Resilient Entrepreneurs and frequent contributor to TechCrunch, Entrepreneur Magazine, and Thrive Global. Mona earned a BA from the University of Pennsylvania and an MBA from the Wharton School of Business. She currently lives in Brooklyn with her husband and two daughters.

About The Book

Start-Ups and Downs: The Secrets of Resilient Entrepreneurs shares the wisdom of one entrepreneur who successfully disrupted an entire industry but felt as if she wasn’t always mentally prepared for what came next.

Mona Bijoor has created a guidebook for navigating the process, from pitching with power to coping with competition, with inspiring stories from 10 respected entrepreneurs including Nat Turner, co-founder and CEO of Flatiron Health; Courtney Nichols Gould, founder and co-CEO of SmartyPants Vitamins; and Stephen Kuhl, co-founder and CEO of Burrow, intended to lift up anyone determined to keep pushing forward. This book is about resilience. How do the best entrepreneurs think about failure—as it’s happening and in hindsight—and ultimately win.

Reviews

Startups and Downs has universal appeal to any entrepreneur looking to develop the mental strength and agility to be successful. Through her uniquely candid approach to sharing the stories of fellow relevant founders, Mona provides strategic insight into navigating the true roller coaster ride of entrepreneurship. (Meghan Cross Breeden, Partner, Amplifyher Ventures)
Mona Bijoor provides a useful guide to survive the rollercoaster that is startup life. By having a purpose-driven mindset and by learning from those entrepreneurs who have faced many of the common challenges, Founders can successfully accelerate their business models with this book. (Pialy Aditya, CSO, Republic)
Those entrepreneurs who come out on top leverage superhuman mental agility, immense resilience, and incredible resolve to combat constant waves of anxiety. They’re also constantly seeking tactical guidance for execution. Mona, a successful entrepreneur herself, not only presents viable options to the daily operating challenges, but also asks the insightful questions one hadn't thought of to begin with. Useful perspective is hard to come by. As an operator and investor, I’ll be re-reading Startups And Downs again and again. (Julie Zhang, Senior Associate, Betaworks)
Startups and Downs is a must read for anyone thinking about, running or recovering from a startup. You'll learn how to handle the challenges, and most importantly learn that everyone experiences challenges, no matter how #blessed their companies look from the outside. (Sarah Kunst, Managing Director, Cleo Capital)
This book provides anyone in the startup world with valuable guidance on how to build mental strength to overcome any challenge—big or small. There are several detailed examples on problems that founders commonly face and specific techniques on how to mentally move past these issues quickly and regain momentum. (Rachel Wexler, Angel Investor and Co-Founder of Black Iris)
Startups and Downs teaches you to be true to yourself, your objectives, and relentlessly passionate. These concepts are brought forward with many relatable examples. Tips on how to focus on your own physical & mental wellness is super helpful to all those who work in a fast paced environment. (Spencer Ware, Director, Alix Partners)
Startups and Downs should be read by any serious entrepreneur in the startup world—and really anyone who is focused on excelling at work. As an entrepreneur, having the right mindset is more than half the battle. The combination of Mona's personal experience, sage advice, and real-world examples shifts your mindset to build the next big business (Sutian Dong, Venture Partner at Female Founders Fund)
Startups and Downs is a must-read for entrepreneurs in their startup journey. Key startup lessons come to life through the honest and open stories of the author’s own startup journey, both the good and the bad. Interviews with other founders in various stages of their companies help punctuate each theme in the book. (Sapna Shah, Principal, Red Giraffe Advisors)
This book shares valuable lessons for entrepreneurs and those in the business world. It is an easy, quick, conversational read that keeps the tone honest for readers. I found myself genuinely engaged throughout. A lot of founders don't talk about failure and I think the honesty found among the founders in this book is commendable and will really help entrepreneurs. (Alexandra Wilkis Wilson, Co- Founder of Gilt and GLAMSQUAD)